Published Online: EpSBS Volume 123

Rethinking Communication and Media Studies in the Disruptive Era

Proceedings of the International Conference on Emerging Media & Communication (ICEMC 2021), 01-03 June, 2021, Virtual Event

Edited by:

Juliana Abdul Wahab, Associate Professor Dr.
Universiti Sains Malaysia

Hasrina Mustafa, Associate Professor Dr.
Universiti Sains Malaysia

Nurzali Ismail, Dr.
Universiti Sains Malaysia

About this Proceedings

The volume contains selected, peer-reviewed papers from the International Conference on Emerging Media & Communication (ICEMC 2021), 01-03 June, 2021, Virtual Event.

The conference aimed to provide a platform for current debates, criticisms, and analysis in the fields of media and communication research, stimulating contemporary discussions surrounding these trends. The conference has provided an ideal platform to exchange ideas, discuss views and has covered and contextualized many of the current debates concerning relevant issues in the field of media and communication.

70 full papers were subjected to a double-blind review process and 40 full texts were accepted for publication. The conference itinerary contained a keynote speech, a plenary session, parallel sessions and a workshop which covered a wide variety of conference sub themes such as Digital Culture, Digital Literacy, Social Media & Identity Construction, Big Data Analytics, Media Convergence & Creative Industries, Emerging Trends in Public Relations, Advertising, Marketing & Branding, Media Security, Health Communication Crisis (Covid), Environmental Communication, Gender, Religion, Society and Ethnicity, Political Communication, Visual Art, Heritage & Popular Culture and Economic Empowerment and Media Technology.

Featured Articles

Political TV Talk Show for Young People in the Disruptive Era

Santi Indra Astuti, Juliana Abdul Wahab

Embracing New Norms: The Contributive Factors to Student Online Learning Readiness

Muhamad Shamsul Ibrahim, Sarina Yusuf, Nan Zakiah Megat Ibrahim

Building Parasocial Relationship in Thai Cartoon Character

Nathaporn Karnjanapoomi

A Study of the Use of Electronic Media in Drug Abuse Campaign

Mohamad Hafifi Jamri, Nurzali Ismail, Jamilah Ahmad

Survival of Chinese-Language Media in Africa: Media Credibility or Brand Equity?

Dequan Wang, Bahiyah Omar

Transcending Pandemics: Conceptualising the Centrality of Communication in Fostering Community Resilience

Shuhaida Md. Noor, Hasrina Mustafa,Nur Atikah A. Rahman, Mastura Jaafar,Edmund Ngo Chun Hou

Sustainability and Sustainable Tourism for Generation Z: Perspectives of Communication Students
Serra Görpe, Burcu Öksüz

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