EjSBS - The European Journal of Social & Behavioural Sciences

The European Journal of Social & Behavioural Sciences

Online ISSN: 2301-2218
European Publisher

The Significance of Playing Dress Up Games on Children’s Materialism


Concerns about materialism among children are strengthening. Media, especially television and advertising, are acknowledged to be an extensive channel that promotes materialism. Recently, dress up role-playing games, which are mushrooming in online space and mostly played by girls and female adolescents, facilitate active experiences of bountiful consumption simulations. The present study identifies the influence of dress up games on socializing materialism in children. Based on a survey of 144 young girls aged 7 to 13 in Semarang, Indonesia, the findings indicate that the frequency of dress up gameplay influences children to become materialistic. However, the effect of dress up gameplay is not significant when age and motivation to play are included in the analysis.

Keywords: Dress up gameschildrenadolescentsmaterialism

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This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

About this article

Published online: 13.04.2016
Pages: 154-169
Publisher: Future Academy
In: Volume 16, Issue 2
DOI: 10.15405/ejsbs.188
Online ISSN: 2301-2218
Article Type: Original Research
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