The European Journal of Social & Behavioural Sciences
Online ISSN: 2301-2218
European Publisher
The Manipulative Strategy of Discrediting in US Political Interview
Table 1: Tactics and language means used in political interview
| Tactics | Language means | |
| 1. | unsupported authority derogation | negative connotationseuphemismssubtext creation labeling |
| 2. | comparative | lexical level comparisonantagonism-built metaphoroppositesevaluative statements |
| 3. | quoting the object of discredit | specific language context |
| 4. | accusation | negative connotations |
| 5. | bullying | fixed phrases with negative connotations |
| 6. | insult | insulting vocabularyobscene namesreduced or completely tabooed vocabularyemotionally expressive language |
| 7. | polarizing | personal pronoun repetition |
| 8. | precedent text “hooking” | specific associationsintrusive commentaryamphibologyvisualization (specific political situation, historical facts, situations described in parables, myths, folklore, works of fiction, commercials) |
| 9. | aggressive opponent | expressive and evaluative language metaphors |