Customer Segmentation With Machine Learning for Online Retail Industry

Table 4: Strategy ‘Ignore’ mapping based on Categories: Recency, Frequency, Revenue

Recency	Frequency	Revenue	Cluster Strategy
Low (1-3 out of 5)	Low (1-3 out of 5)	Low (1-2 out of 5)	IGNORE
Low (1-3 out of 5)	Low (1-3 out of 5)	Mid (2-4 out of 5)	IGNORE
High (3-5 out of 5)	Low (1-3 out of 5)	Low (1-2 out of 5)	IGNORE

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